The MBA Guide to IT

Episode 36 - What is Information Privacy?

As Mark Twain said, everyone talks about cybersecurity but no one does anything about privacy.  Or maybe that was the weather.  But what about privacy and how is that different?

In a couple of weeks we’re going to talk about Cybersecurity.  In Cybersecurity, you worry about Confidentiality (keep it private), Integrity (prove it’s legit), and Availability (make sure you can get to it).

The International Association of Privacy Professionals defines information privacy as “the right to have some control over how your personal information is collected and used.”

In privacy, we step back and take a broader view of things.  Does my free email account give them the right to scan my email for marketing purposes?  When my phone listens for my voice commands, do they pipe everything I say back to a database somewhere?  When I buy a new set of steel-belted radials, does that put me on a marketing list for the rest of my life?

Privacy puts the consumer first.  You have the right to decide who holds your data, what they can do with it, and when they must delete it.

Your favorite social network can collect your data securely and then give it to another company securely.  That’s secure but not particularly private.

Your free email provider can scan your email to craft targeted marketing campaigns.  They can do this securely, but that’s not particularly private.

It’s not all bleak though.  A number of companies are putting privacy first – sticking up for their customers and hoping customers return the favor.

Tomorrow, we talk about the landscape for Information Privacy.

I’m Carter Edmonds with 20CREEK.  We help you build IT you’ll brag about.

Episode #36 – 1/29/2019

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